Department: Institutional

Location: Delhi

Job Type: Full-time

Experience: 2 years

Salary: 3LPA-4.2LPA

Skills: B2B Marketing, B2C Marketing, Business Development, Lead Generation, Customer Acquisition, Corporate Sales, Digital Marketing, Social Media Marketing, Email Marketing, Client Relationship Management

About the Role

1. We are looking for a dynamic, creative, and result-oriented Marketing Executive to drive business growth across both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. The ideal candidate will play a key role in developing and executing marketing strategies, generating high-quality leads, building strong customer relationships, and increasing brand visibility through both online and offline channels.
2. This position requires a self-motivated professional with excellent communication skills, strong business acumen, and the ability to collaborate with cross-functional teams to achieve organizational goals.

Key Responsibilities

B2B Marketing & Business Development

1. Identify, qualify, and develop new business opportunities through corporate clients, channel partners, distributors, institutions, and strategic alliances.
2. Generate business leads through networking, cold calling, referrals, email campaigns, and market research.
3. Conduct client meetings, presentations, product demonstrations, and negotiations to drive business growth.
4. Prepare business proposals, quotations, and customized marketing presentations.
5. Build and maintain long-term relationships with clients while ensuring high customer satisfaction.
6. Collaborate with the Sales team to convert qualified leads into successful business opportunities.
7. Participate in business networking events, exhibitions, conferences, and trade shows to expand the organization's market presence.

B2C Marketing

1. Plan and execute customer acquisition campaigns across digital and offline marketing channels.
2. Organize promotional events, roadshows, exhibitions, product demonstrations, and customer engagement activities.
3. Coordinate digital marketing initiatives, including social media campaigns, email marketing, WhatsApp marketing, and referral programs.
4. Increase brand awareness and customer engagement through innovative marketing activities.
5. Respond to customer inquiries and support the customer journey from lead generation to conversion.

Marketing Strategy & Brand Promotion

1. Execute integrated marketing campaigns aligned with organizational goals and business objectives.
2. Coordinate with creative, design, and digital marketing teams to develop marketing collateral such as brochures, flyers, presentations, banners, videos, and social media creatives.
3. Ensure consistent brand positioning and messaging across all marketing channels.
4. Conduct market research to identify customer needs, competitor activities, and emerging industry trends.
5. Recommend innovative marketing initiatives to improve brand visibility and business growth.

Relationship Management

1. Develop and nurture strong relationships with customers, corporate clients, vendors, business partners, and other stakeholders.
2. Work closely with Sales, Operations, Customer Support, and Product teams to ensure effective campaign execution and customer satisfaction.
3. Represent the organization professionally during client meetings, networking events, seminars, and exhibitions.

Reporting & Performance Analysis

1. Maintain accurate records of leads, customer interactions, sales activities, and campaign performance using CRM systems.
2. Prepare daily, weekly, and monthly MIS reports on marketing performance, lead generation, conversions, and business development activities.
3. Analyze campaign effectiveness, lead conversion rates, customer engagement, and return on investment (ROI).
4. Provide market insights, customer feedback, and recommendations to support strategic business decisions.
5. Desired Candidate Profile

Educational Qualification

Bachelor's Degree in Marketing, Business Administration, Commerce, Management, or a related discipline.

MBA (Marketing) will be an added advantage.

Experience

1. 1–3 years of experience in Marketing, Business Development, Sales, Customer Acquisition, or Brand Management.
2. Experience in handling both B2B and B2C marketing activities will be preferred.
3. Experience in digital marketing, lead generation, or corporate sales is an added advantage.
4. Required Skills
   1. Strong knowledge of B2B and B2C marketing strategies.
   2. Excellent communication, presentation, negotiation, and interpersonal skills.
   3. Proven ability to generate leads and build lasting business relationships.
   4. Understanding of digital marketing, social media platforms, email marketing, and online lead generation techniques.
   5. Familiarity with CRM software and marketing automation tools.
   6. Proficiency in Microsoft Office (Excel, Word, PowerPoint).
   7. Strong analytical, planning, and problem-solving abilities.
   8. Ability to manage multiple projects in a fast-paced environment.
   9. Self-motivated, target-oriented, and highly organized.
   10. Willingness to travel for client meetings, business development, promotional activities, and marketing events.

Education Level : Bachelor's Degree

Technical Education : Business Administration

Certificate : Yes

Industrial Certificate : Industry experience

Key Skills
B2B & B2C Marketing, Business Development, Lead Generation & Lead Conversion,Corporate Sales,Telecalling & Cold Calling,Client Relationship Management

Other Skills
Communication

• Hindi - Reading, Writing, Speaking
• English - Reading, Writing, Speaking